The second strategic area for sustainability

Today’s travelers increasingly demand to be considered as active and proactive players in the creation of the offering and the management of services. It is no longer sufficient to simply talk in terms of "customers", it is more accurate to refer to them as "prosumers".

The multiple analyses carried out by Autogrill Group revealed that travelers want to satisfy their needs, re-energize during the journey and overcome the psycho-physical fatigue that traveling involves and request ongoing innovation in relation to both products and services.

The physical spaces are also important and demand differs depending on the type of traveler. Habitual customers, including lorry drivers, families, children, the differently able, pets, bikers and business people, are only a portion of the population that meets Autogrill every day. They want more comfortable, more functional and basically more attractive interiors, better illumination, attention to materials used and more comfortable chairs, tables and stools, all necessary objects for travelers.

The quality of the offer is directly proportional to its variety. Customers request the demonstration of creativity and orientation towards innovation through the provision of surprising and increasingly appealing initiatives. The Food & Beverage proposal must be further customized according to individual tastes, including regional specialties that let travelers enjoy their journey and also ethnic products to keep in touch with the world. Requests from customers also include an offering that is more in line with current dietary trends, designed also for those who have food intolerances and with a better price/quality ratio. Also in Travel Retail there is a strong orientation towards variety and customization: finding the right gift to bring home or a diversion for the journey such as books, magazines or music: these are the ways to concretely put into practice these two major trends.

While listening and understanding the needs of the different stakeholders (landlords, brand partners and customers) is essential, it is not sufficient. In the second strategic area for sustainability dedicated to Product, including products and services, the commitment is vast. In line with the Afuture Roadmap, the Group has set a very challenging objective: to reduce packaging costs by 5% by 2015 through the identification of solutions closer to customers’ expectations and thus more eco-sustainable.

5% reduction in packaging costs = a financial objective to be eco-sustainable and transparent towards customers

For the purpose of reaching such objective a mapping phase will be launched starting from the European countries in which the Group operates, to identify the different types of packaging used, in all the European countries. Experience- based knowledge is of the essence to create a uniform and consistent orientation in the selection of the materials as well as the communication aspects focused on obtaining economic savings resulting from a concrete and proactive approach towards sustainability. The next step is involving external partners with whom to design new and innovative packaging features for both business segments.

 

Afuture
Focus area
Product
Focus Area Product