Focus Story: Technology in the service of customers

In recent years, the true challenge has been understanding new trends and promptly translating them into new opportunities, according to the concept of “value proposition for the customer”. One of the latest challenges is certainly represented by the 2.0 technology and the mobile technology, which is currently re-shaping customer behavior and habits. By leveraging on technology Autogrill aims at improving the time people spend in its stores by developing a customized relationship.

B4YouBoardAn important step in this context is the launch of B4YouBoard, the free app developed by HMSHost for smartphones in the United States. It was launched in May 2011 at the JFK International Airport and it allows travelers to order fresh food from the stores and have it delivered at the gate while waiting for their boarding call. During the year the service was also extended to the Minneapolis St. Paul International Airport and Chicago O’Hare International Airport. The delivery service does not include any surcharge on the ordered menu and it is a perfect way to save time without skipping meals during journeys or transfers.

VyaggioIn 2011 a Group integration project was developed globally and with the involvement of both business segment s, which led to the launch of the “Vyaggio” multidevice app, scheduled for the beginning of 2012. Vyaggio, which will be downloadable on smartphones and directly accessible on the web, is an innovative customer loyalty platform whose main objective is to create added value for people on the move by offering easy access to all the Group’s points of sale, extra services and coupons to reward loyalty. When the app is accessed through a device with GPS, Vyaggio detects the user’s position on the map and highlights the closest points of sale based on different moods: Sleep, Healthy, Shopping, Coffee, Pizza, Sandwiches, Food, Drinks. And that’s not all. It also offers a detailed list of all the services that are made available to customers inside each point of sale (Free Wifi, electrical sockets, showers, baby rooms, etc.). Vyaggio is available in 6 different languages (English, Italian, French, Spanish, German, Dutch) and includes information relative to Food & Beverage stores in Europe. In 2012 additional HMSHost US and international locations and Travel Retail stores are scheduled to be included.