Procedures and certifications are not sufficient. People make the difference

Operating under concession agreements within complex and differentiated situations like the travel channels means first and foremost knowing how to adjust the procedures developed for environmental protection to the requirements of the different types of landlords. It also means identifying common points of integration around shared ideas like, for instance, the responsible use of water and energy, reducing polluting emissions, using eco-sustainable packaging and appropriate waste disposal procedures. These commitments need to be formalized with procedures and regulated through the obtaining of environmental certifications. Yet, the most important factor is the involvement of the people, getting both employees and customers to pull in the same direction.