Creating value: from people to people

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Autogrill Group believes in the importance of relations with customers, which should not end at the stores: it is important that they continue at the community level through an open dialogue and the sharing of projects based on mutual interests and targeted to improving people’s lives and protecting the environment, for the ultimate purpose of triggering a virtuous cycle which is expected to bring about positive effects in the social-economic local community and the environment.

Autogrill Group has put people at the core of its business. Autogrill is an organization formed by people, which provides products and services to other people to develop relations and create value in the interest of the same organization, its employees, partners and customers.

Autogrill’s vision and mission clearly express, in the terminology used, the value of sustainability, intended as a responsible stance towards issues of common interest: the company, the environment and economic growth. This is the perspective from which to interpret all the support initiatives that Autogrill implements and continues year after year.

€ 2,22 1,003 were donated in 2011 by the Group and through the support of its employees and customers

In 2011 Autogrill Group donated € 2,221,003, a 10% increase against the amount collected in the previous year, a triumph that would not have been possible without the support of the employees and customers who positively welcome the various fund raising and donation initiatives organized by the Group. Autogrill participates in various forms, ranging from donations directly made by the Group companies to the selected associations and foundations, fund raising initiatives that also involve customers in the stores and employees of the network and in the offices up to donations of food products and/or goods used in the management of the stores.

Donations from Food & Beverage

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Every year Autogrill makes a contribution to numerous support and assistance projects organized by associations and foundations scattered throughout the local, national and international territory.

€ 195,039 direct donations

Many donations are the result of a long -term partnership with associations and foundations operating in medical assistance and research, like the American Cancer Society, the Foundation of Cystic Fibrosis, research institutes for diabetes and muscular dystrophy and also humanitarian activities, like, for example, United Way — but also for assistance to children, first and foremost the Children’s Miracle Network, and other forms of assistance and associations which the Group decides to support from year to year.

For instance, last February 2011 a violent earthquake hit Australia and New Zealand and the Group (which is present in these countries through the US associated company HMSHost, with several stores in the airports) made several direct donations to support assistance initiatives. Specifically, € 21,683 were donated to the employees operating in the areas hit by the earthquake, who lost their homes and belongings. Thanks to the solidarity of the Group employees the sum grew by another € 6,225 reaching € 27,908.

€ 942,691 indirect donations

As for the earthquake in Australia and New Zealand and in addition to direct donations, Autogrill very often plays an important role, mediating between customers’ and employees’ good intentions and the real needs of needy people thanks to the trust and reputation that the organization enjoys from its people as a whole. Stakeholders’ responses vis-à-vis this type of initiative have always been consistent and valuable both in case of emergencies and in those situations which require ongoing support.

In this respect, it’s worth mentioning the twenty-year partnership of HMSHost with Children’s Miracle Network, an association that takes care of hospitalized children. In addition to the contribution given to the Delta Children’s Miracle Network Hospitals Golf Classic tournament — which raises funds to the benefit of the association — specially designed boxes have been located in HMSHost stores to raise funds. In 2011 € 405,399 were collected.

For years France has been promoting the Menù Telethon project in all the stores of the highway, railway and airport channel, in favor of Telethon France. A portion of the revenues deriving from the purchase of a menu (€ 0.30 or € 0.50 according to the menu selected) is donated to the association. This fundraising initiative collected a total of roughly € 24,000 in 2011.

The contribution from the commercial partners and landlords is essential for the successful outcome of the charity initiatives. Thanks to their support, this year the Group sponsored many dinners and sports events for fundraising purposes. An example is the competition organized by HMSHost in collaboration with an historic partner in summer. By donating a portion of the amount paid for the purchase of a beverage to the national association Feeding America (an association supporting needy families and people through the distribution of meals) customers could take part in a lottery drawing and win a free trip.

In Italy, following the floods at the end of 2011 in the Liguria, Tuscany and Sicily regions, € 8,797.25 were collected with the contribution of employees to support local communities and colleagues who had suffered severe damage as a consequence of the floods. Solidarity was confirmed through multiple initiatives:

  • whip-rounds at the stores;
  • the revenues from the sale of some typical products of the Liguria region at the main offices’ corporaterestaurant were donated;
  • the revenues from the sale of the online Christmas Shopping Autogrill were donated;
  • a number of colleagues contributed by giving up their Christmas gift pack in favor of the victims.

€ 676,647 donations in-kind

In 2011 donations in-kind amounted to almost € 700,000 and involved various local and national food banks, particularly in Italy and in the US. Autogrill Italia renewed its commitment in favor of the needy through the donation of food products for a total of more than € 330,000 mainly donated to associations like Fondazione Banco Alimentare and other less renowned organizations, yet also very active and present at the national level.

Autogrill Italia also decided to support the World Bank Connect4Climate project, a global co-operation initiative on climate change promoted by the World Bank, by donating photocameras to a portion of the winners of the competition. Connect4Climate has the objective of increasing awareness about the causes and consequences of climate change through a communication campaign, a photo competition and a community open to user discussions and comments.

HMSHost is also very close to the associations committed to collecting and distributing excess food to the needy: in 2011, donations of food products to associations like Food Bank and Feeding America exceeded € 275,000 in value.

In particular, the collaboration established at the end of 2010 with Feeding America Tampa Bay continued: by donating surplus salads, sandwiches, fruit and dessert on a daily basis from the 27 restaurants operating in Tampa International Airport, free meals and snacks are given to children of families in difficulty in some counties in Florida.

Donations from Travel Retail

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As for Travel Retail, the international nature of the business makes it possible to collect and distribute donations globally (Europe, Africa, Latin America and Asia).

€ 307,460 direct donations

Among the most significant initiatives worthy of mention is the partnership, established in 2006, between WDF and The One Foundation, revolving around the sale of the “One Water” bottles and jute bags, the revenues of which go to financing the installation of special water pumping systems in Africa: the PlayPumps. The PlayPumps are water pumping systems that rely on children’s carousels to extract fresh and clean water from the soil and store it in tanks, to be distributed later to entire communities. In 2011, WDF donated € 167,301 in favor of The One Foundation, which rose to € 183,579 thanks to the fundraising initiative organized among employees and customers.

Since 2001, Aldeasa has collaborated with the private non-profit Fundación Iberoamericana Down21, responsible for the first project ever dedicated to people suffering from Down’s Syndrome, which led to the development of a network: canal down21. This is an ambitious idea revolving around the synergistic collaboration of foundations, associations, schools, universities, hospitals and other national and international institutions directly or indirectly involved in disseminating knowledge about Down’s Syndrome or supporting research. In 2011, Aldeasa donated € 45,000 and also thanks to this contribution the network could grow beyond the boundaries of Spain, thus becoming a permanent point of reference for all Spanish-speaking countries.

Aldeasa also focused its attention on the environment, specifically concentrating on the marine areas at risk, in collaboration with WWF. In this respect, also in 2011, Aldeasa decided to donate the revenues from the sale of each biodegradable bag to WWF Spain, (equal to € 18,000), continuing a collaboration that dates back to 2009 and which is promoting the creation of a network of Protected Marine Areas by 2020. This network is expected to extend to at least 10% of the Spanish marine areas and include 64 areas offshore and around the Balearic Islands, 15 of which are considered a top priority.

€ 99,166 indirect donations

WDF employees select a cause every year on which to concentrate their fundraising efforts. In 2011 they decided to continue the collaboration with the Macmillan Cancer Support association, in consideration of the great importance of cancer research. WDF collected almost € 80,000 thanks to the generosity of employees who have concretely participated and contributed. The amount donated allowed the association to reach and support an increasing number of people, providing them with essential information, medical treatments, psychological and financial assistance.